PLANNING
Evaluation
The first step to selling your home is to evaluate the home’s condition. This is your opportunity to declutter and depersonalize, thoroughly deep clean, perform repairs and any deferred maintenance, and enhance curb appeal (first impressions matter).
Photos
In planning the marketing strategy, it’s important to have professional measurements taken of the property, stage it appropriately with furnishings, and have photos/videos taken by a professional.
Pricing
Initially, pricing a property correctly is critical to entering the market successfully. There are many factors to consider when determining a competitive list price. Factors such as location, condition, age, amenities, views, and market conditions all influence what the market will willingly pay for a property. A Comparative Market Analysis (CMA) is also valuable to understand similar homes that have sold recently in your area.
LISTING
Promotion
We’ll employ various marketing strategies to promote your property. These may include email blasts, online platforms, social media promotions, virtual tours, open houses, etc. in addition to the multiple listing service (MLS).
Showing
If incorporated into our strategy, we’ll market and advertise open houses in addition to showings coordinated with other agents and buyers.
CLOSING
Offers
As an offer, or offers, are received, you will have the opportunity to review and choose to accept, counter, or decline. If you choose to counter, we will begin negotiations on the terms in question until an agreement to accept or decline is made by all parties. If an agreement is reached, your property will be under contract, and the buyer’s due diligence period will begin.
Due Diligence
The buyer of your property will have the opportunity to order an inspection of the home. After this inspection they have the opportunity to accept the property as-is, make requests for specific repairs, or choose to terminate the contract. If there are items the buyer would like repaired, negotiations may resume to determine a resolution.
An appraisal will likely also be ordered to determine the value of the property. In a market comparison approach, sales of similar properties in a similar condition will be used in determining the appraised value (market value).
Closing
Prior to closing, the buyer will typically do a final walk-through of the property to verify the repairs have been made (if negotiated to do so) or the condition is the same as it was when contracted.
Closing documents will be prepared by the title company, and your buyer’s lender will provide confirmation they are approved to close. After all closing documents are signed, the exchange of funds will take place with the title company wiring the net proceeds of the property sale to your account of choice. Keys are exchanged, and your property is officially sold!